Dr. Louis A. Warren, '-•' >^ 4S Dir. Lincoln ";at'l Life Foundation 71

FEBRUARY

IS

LINCOLN MONTH

'T^ HIS Message describes unusual -^ opportunities which you, the Lincoln rejjreseiitative, can use to secure publicity, make contacts, and be of service to your community this February.

There are five basic activities which you can fit into your Lincoln month program.

1. Secure newspaper and radio publicity.

2. Use Lincoln displays. ■3. Work with the schools.

4. Contact program chairmen.

5. Cement your regular contacts.

NEWSPAPERS AND RADIO

Not only are newspaper editois and radio station program directors good people to know; they work with media that i-each laree numbers of people in your community. Available to you is a compilation* of interesting, un- usual facts about Abraham Lincoln. This can be used in many ways. It is tailor-made for the feature editor or program director who wants to present some little-known facts about Lincoln on February 12. Here is an- other interesting possibility. Some papers feature local columnists who present unusual facts about interest- ing people in the community. Per-

"Ahrahani Lincoln" by Lord Charnwoocl looks like a collector'* edition. Size, 4'i>" x Ct-^/s" x 1". Paper hound with imitation leather hack. Price $1.00 each, attracliveiy ho.xed.

haps you can qualify as a subject foi' one of these columnists since he can refer to you as the man who provided the little-known facts about Lincoln. Perhaps the columnist would even mention that you will be glad to give Lincoln pamphlets, Gettys- burg Address facsimiles, portraits and so forth to those who contact you.

In addition to this compilation sheet, you have leadily available much other Lincoln material — four Lincoln speeches, fifteen Lincoln leaf- lets, many authoritative booklets and a Lincoln questionnaire listing an- swers to 100 questions most often asked about Lincoln. Even more im- portant, you can secui'e direct from the Lincoln Foundation authoritative answers to many unusual Lincoln questions. Dr. Warren has Lincoln information catalogued in more than 3500 subject classifications and is ready to help you establish yourself as the center of Lincoln information in your community.

LINCOLN DISPLAYS

Pictured in this Message are six Lincoln displays which have proved to be highly effective in securing publicity. They vary in size and style

and can be adapted to a wide variety of uses. They can be placed in :

1. Store windows, large and small.

2. Lobbies of office buildings, banks, hotels, theateis, large restaurants, and post offices.

3. Booths at fairs, merchandising shows, etc.

4. Book or jjicture sections of de- partment stores.

.5. Public libraries, universities, business colleges, schools, public buildings, lodge rooms, and clubs.

6. Private and jiublic museums.

Note: Space for jojr own imprint is pro- vided with each display. You can arrange to liave ttiis taken care of locally.

Lincoln Cahin Display

This exhibit which reproduces in miniature the Lincoln biithplace farm is a real attention-getter. The cabin and fence are made from wood cut on the original Lincoln farm, near Hodgenville, Kentucky. The red eaith which accomjianies the display also comes from Lincoln's birthplace. De- signed for a space approximately 40" X -50", the exhibit comes to vou

'^Can he ordered from Agency-Supply. No cost.

MONDAY MORNING MESSAGE

December 17, 1951

No. 1202

TH« HAND OF LINCOLN

A

Lincoln C.abin Ui^plav (coniplete) . Placards only (per set)

!.00 .75

Lincoln Hands Displa> 82.50

Placards alone (per set) .50

complete with descriptive piacardj with space for your imprint.

The International Citizen Display

With world problems dominating the news pages and television and radio news programs, this display is particularly appropriate now. It re- produces four portraits of Lincoln as interpreted by foreign artists who present Lincoln with the racial char- acteristics of the various countries. The display also carries the full-color portrait of Lincoln under which is space for your imprint. Overall size, 16" X 40".

Lincoln Hands Displa>

The hands that guide the nation were important in Civil War days. And they still are today! The Hands Display iX'i)ioduces an arresting head- ing built around this idea, and fea-

tures life-size replicas of Lincoln's hands molded in bronze-finish com- l)osition material. A descriptive card with space for your imprint and a card reproducing a poem about Lin- coln's hands are included in the ex- hi':it.

Patriotic Placards

Lincoln's declarations about our form of government are especially pertinent now. The patriotic placards feature, in addition to Lincoln's por- trait, four timeless, thought-provok- ing statements. Printed in red, white and blue on heavy cardboard 14" x 20" with easel backs and space for your imprint.

The Lincoln Head Display

This striking exhibit, suitable for walls or windows, features an im- pressive Lincoln head reproduced

from the original life mask by Leon- ard Volk. It is mounted on walnut stained plywood. The background board, 18" x .30", contains explanatory copy and space for your imprint.

Lincoln at Gettysburg Display

Here in Lincoln's own handwriting- is his immortal Gettysburg address. Also featured is the Company's fam- ous chai'coal drawing, "Lincoln at Gettysburg," by M. Leone Bracker. Rei)roduced in two colors, it measures 28" X 42", yet this entire exhibit, equipped with a demountable steel easel, comes to you in a mailing tube. The display will stand by itself or hang on a wall. Room for your im- jirint at the bottom. Supplementing this display, you could make avail- able either the facsimile Gettysburg Address or the ]iamphlet, "Little Known Facts About the Gettysburg- Address," (Form 2805).

THAT i-.OVtRNMLNT OP THE PEOPl.lu 1)V THt PEOPLE. P(1R THE PtOPLE. SttALL NOT PERISH FROM THE EARTH '

YOUR NA^AE

-THE FREK IKSTITUTIONS WE ENJUY HAVF.

npvtiopEri THt ri)*'F,ns Mm improved

THE niNDITlON OF OUR l-EOPLE BEYONl' ANV EXA.ypLE IN THE WHOLE WORLU

• YOUR NAME •

MOST (XWERNMENTS HAVE BEEN RA.SEl) PRACTICALLY. ON THF. DENIAL nl THE EQUAL RIGHTS OF MEN- OUR-i BEOAN BY APFIRMIN(; THOSE RIC'.HT?

• YOUR NAME ■

■vol' CAN.VOT, If vol ttoi i.n lu IlLINI) TO THE SIGN.S OP THE TIMPb

I » p: c; OF Y <i II A c. .^ l m a n i ■

tNlARGED CUNSintRATION OP TIIPM • YOUR. NAME •

The Patriotic Placards. Scl of four

.50<

1

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. Jmv'<4Hb> «-^HHHHBVBMhaiiSmC-' "

I/^COIA/ AT GETTYSBURG

\h< lli^vfin S-ai,o«.»i IJ(> U

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Lincoln Head Displav S3. 00 Lincoln at Gettysburg Display.

50(;

THE SCHOOLS

Many Lincoln reiiiesentatives have successfully in-onioted Lincoln essay contests and Gettysburg' Address reci- tation contests in the schools. These contests, which can be held every year, afford excellent opportunities for making- desirable contacts. Lin- coln items such as books, busts, and bookends make desirable prizes for the winners, and Gettysburg Address facsimiles are welcomed by each pupil taking part. Also available are mimeo- graphed copies of a school playlet which you can sponsor. It is entitled ■'Why Lincoln Grew A Beard." In working- with the schools you not only contact teachers who, themselves, are good life insurance prospects, but the door is also opened for you to contact the children's families.

Mimeographed copies of the play- let as well as instruction sheets for

sponsoring- an essay contest may be ordered on reciuisition Form 749.

PROGRAM CHAIRMEN

Luncheon ciubs, business co'.ieg-c:;, women's clubs, veterans organiza- tions, schools, and churches — among- others — will be arranging Lincoln jirograms in February. You can make valuable contacts while lielping the program chairmen prepare for these events. Or you can gain considerable prestige and publicity by delivering such a talk yourself. You Jiave avail- able four Lincoln speeches suitable for delivery befoie general audiences. The titles aie: '"Lincoln's Early Voca- tions," "Lincoln the Prairie Lawyer," "Liricoln the Pati-iot," and "Abraham Lincoln, Commander-in-Chief.''

At these meetings you could also distribute some inexpensive but hig'n- Iv-valued Lincoln mementos: The fac-

simile Gettysburg Address, the fa mous Bixby letter in Lincoln's hand- writing, the small black and white Biady photographs (Form 1966). Lincoln leaflets (1-5 subjects), Lincoln booklets, or a full-color Lincoln por- trait (.3 sizes). This is the finest color picture of Lincoln available, and since LNL owns the oi-iginal T. Hamilton Crawford portrait, these reproduc- tions are available only through you.

YOUR REGULAR CONTACTS

In addition to the leaflets, pictures, booklets, etc. already desciibed, there are many other Lincoln items you can use in your regular contacts in Feb- ruary and throughout the year. A Lincoln book with your card enclosed makes a dignified, appropriate gift vrhich keeps your association with Lincoln National Life before your clients. Available this year, for the first time, is an attractive book de-

International Lincoln Display.. 50c

Lincoln paper weight.

-^1 .2j:!09.r'9:LJ 091.02

signed to look like a collector's edition. It is ''Abraham Lincoln" by Lord Charnv/ood. The cost is only $1.00. Some Lincoln representative:, have found it worth while to present a small Lincoln libi'ary to a school, club, cr '/alued contact. A six-book Lincoln ':'. "..iry is available and the total cost is jnly $5.00. Some of the more popu- lar Lincoln items are shown in this Message. Two of these, the full-color Pyrag'lass Lincoln plaque and the

beautiful new Lincoln paper weight are particularly appi'opriate for home or OiRce. The paper weight, I'epro- duced on page three, features a bronze Lincoln medallion molded in trans- pai'ent plastic with a black base. And remember that Lincoln banks, bridge and gin rummy score pads and book matches take on added value in Feb- luai'y because they feature the Lin- coln identification. Your clients will appreciate them now, more than ever.

To make the most of your opporlunities will require plan- ning and preparation, so make your Lincoln month plans early. Place your order for material as soon as possible, using the regu- lar requisition. Form 749.

1. Rebeck book ends

2. Lincoln letter opener, Lincoln paper weight

3. Head by Volk

4. Lincoln head bank

5. New playing cards

6. French book ends

7. Bust by Volk

8. Pyraglasij Lincoln plaque with base

9. Six-book library

10. Bearded bust by Bastiani